SED Initta x Intel: Redefining Retail AI Boundaries, Driving Intelligent Innovation
CHONGQING, China, Nov. 19-20, 2025—Marking Intel's 40th anniversary in China, the Technology Innovation and Industrial Ecosystem Summit convened industry leaders in Chongqing. Four decades on, Intel has witnessed and shaped China's IT industry rise and sweeping digital transformation.
Peak Dialogue: Forging New Frontiers in Retail AI with Industry Visionaries
At this milestone moment, SED Initta was honored to attend and engage with Intel's senior leadership. During the summit, Stacey Shulman, Intel VP & GM of HEC, led her delegation in a forward-looking dialogue with SED Initta's team, exploring key topics including intelligent retail trends, product ecosystem co-creation, and AI technology deployment.
Mr. William Li, Chairman of SED Initta, shared the company's AI implementation achievements and global expansion strategy from a local enterprise perspective. With deep roots in retail, SED Initta has built extensive expertise and unique advantages through market insights and continuous innovation. This exchange deepened Intel's understanding of SED Initta and established a solid foundation for future complementary collaboration and synergistic development.

SED Initta Honored as "Prestige Partner": Top-tier Certification Rooted in Core Strengths and Mutual Trust
The partnership between SED Initta and Intel is long-standing, characterized by continuous technical exchanges and extensive collaboration. This relationship, built not overnight but on a solid foundation of mutual respect for each other's technical expertise and industry vision, reflects a shared commitment to advancing digital transformation in retail.
Over the years, the two companies have jointly overcome multiple technical challenges and launched several innovative solutions, injecting robust momentum into the digital upgrade of the retail sector. From smart store development and supply chain optimization to enhanced customer experience and precise data analytics, their cooperation has left a significant mark at every stage.
As one of the first partners to attain the "Prestige Partner" status in the Intel® Partner Alliance, SED Initta has elevated the collaboration to a new strategic level. This honor not only recognizes SED Initta's technical strength and market influence but also stands as a powerful testament to the long-term, close-knit growth both parties have shared. It also opens new doors for deeper and broader future cooperation.
This is more than an accolade—it is a responsibility. At the crossroads of the intelligent era and industrial transformation, SED Initta firmly believes: only through open collaboration can we journey far with stability; only through technology for good can we truly empower industries far and wide.

Together We Advance, Intelligence Ignites a New Chapter
Intel’s 40-year journey in China mirrors the nation’s strides in technological self-reliance and digital-intelligent transformation. As an explorer and practitioner in China’s smart retail sector, SED Initta will continue to work alongside Intel and other global technology partners. By integrating AI and edge computing capabilities with cloud architecture, we will jointly drive the retail industry from “digitalization” toward “intelligentization,” shifting from “efficiency gains” to “experience reinvention.”
Earning the Prestige Partner certification marks a new starting point for SED Initta. Together with Intel, we will draw a new blueprint for smart retail, build a fresh ecosystem for the digital economy, and move toward a smarter, more efficient, and inclusive industrial future.
On the journey toward smart retail, we walk shoulder to shoulder with all partners, driving the industry ever upward.
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