A Decade of Partnership, Steadfast Commitment | SED Initta Honors Ten-Year Legacy at POS Industry Summit
August 7, 2025, Xi'an — As summer drew to a close, the ancient capital of Xi'an, with its profound history spanning thirteen dynasties, served as a fitting backdrop for the convergence of heritage and technological innovation. The 10th POS Industry Presidents' Roundtable Summit commenced in this timeless city, marking not just an industry gathering, but a significant milestone: a decade of determined progress for China's POS sector, which has evolved from following global trends to keeping pace, and is now stepping into a role of leadership.
William Li, Chairman of SED Initta, was invited to the summit — his tenth consecutive year participating in this premier industry thought leadership platform. Over the past decade, SED Initta has grown alongside the industry as a dedicated partner. We firmly believe that every technological leap and ecosystem transformation is achieved not by any single company alone, but through the collective advancement of the entire industrial chain.
Thirty-Seven Years of Foundation, a Decade of Shared Transformation
SED Initta traces its roots to 1988. Through 37 years of evolution—from its origins in electronic device manufacturing to its current focus on smart commercial terminals and intelligent retail solutions—the company has remained steadfast in its belief that "technology drives value." The past decade, in particular, has been defined by its deep integration and shared growth with the POS industry.
In 2016, SED Initta helped co-found the Shenzhen Retail Intelligent Information Industry Association, collaborating with upstream and downstream partners to build a cohesive industrial ecosystem. This reflected the company’s conviction that only open cooperation can break down barriers and enable true innovation to flourish.
The year 2017 saw the widespread adoption of self-checkout systems in supermarkets and convenience stores. SED Initta led the way with a range of highly stable, interactive self-service terminals, helping turn the concept of "unmanned retail" into a practical reality. What emerged was not only greater efficiency, but a fundamental redesign of the retail experience.
By 2021, the proliferation of AI-powered scales marked an industry turning point. SED Initta’s smart AI scale integrated automatic recognition of items such as snacks and fresh produce with seamless weighing and settlement—transforming manual processes into an intelligent, closed-loop system. This shift demonstrated technology’s progression from simply replacing labor to actively empowering operational scenarios.
Throughout this decade, SED Initta has built a strong and enduring partnership with summit organizers Intel and Gifere. This long-term collaboration—based on trust and technological synergy—has enabled continuous breakthroughs in chip optimization, system integration, and edge computing, delivering increasingly stable, intelligent, and secure terminal solutions to customers.
From Defining Boundaries to Leading Scenarios: The Path to AI Implementation
Today, the POS terminal is no longer just a payment machine—it has become the nerve center of retail digitalization. Connecting payment, inventory, membership, marketing, and data analytics, it serves as the core node for omnichannel integration. At SED Initta, we are committed to redefining the boundaries of POS—evolving from traditional transaction processing to intelligent payment, continuously exploring deeper integration of technology and scenarios.
In our practice of AI+ retail, we adhere to a "scenario-driven innovation" approach:
In snack and fresh food supermarkets, our AI visual scale + smart checkout solution enables "grab-and-go" seamless payment.
In hypermarkets, the SmartEye AI + self-service loss prevention solution uses AI to replace human monitoring, making shrinkage highly visible and controllable.
For chain convenience stores, the integrated smart store solution helps headquarters monitor operations across thousands of locations in real time.
In food and beverage venues, the smart POS system, integrated with kitchen displays, has improved order fulfillment efficiency by over 30%.
We do not pursue technological spectacle—we deliver practical solutions. Every feature iteration stems from real pain points of merchants; every product upgrade aims at a smoother user experience.
Moving Forward with Conviction, Building a Shared Ecosystem
This tenth summit has gathered the finest minds in the industry, reflecting a remarkable journey from early competition to ecosystem-driven collaboration. We have witnessed the sector evolve from importing technology to fostering independent innovation, and now to shaping global standards—China's POS industry is charting its own course on the world stage.
SED Initta is honored to have been part of this transformation. We recognize the weight of this responsibility and have always positioned ourselves as both learners and builders, walking side by side with our partners. In the decade ahead, intelligent, scenario-specific, and ecosystem-oriented development will remain central themes. We will continue investing in AI, edge computing, and the Internet of Things, extending the reach of “POS+” into broader and deeper application scenarios.
Steady and focused, SED Initta will continue this journey with you—we will be there, walking forward with you into the next decade.