On May 7, the AI New Horizon – Innovation & Development Forum, themed "AI Acceleration: Empowering Omni-Channel Retail", was successfully held in Shenzhen. As a leading force in smart retail, SED Initta was invited to participate and joined industry, academic, and research leaders to explore new opportunities in AI and retail integration.

The event also saw SED Initta honored with three prestigious awards, further affirming its brand influence and strong technological capabilities in the retail tech sector.

Award for Leading Enterprise in POS Terminals

SED Initta stood out among numerous competitors and was awarded the “Leading Enterprise in POS Terminals” for its product excellence, continuous innovation, comprehensive service system, and high market share. With years of deep engagement in retail scenarios, the company continues to deliver intelligent solutions anchored on technology + scenario + efficiency, driving industrial collaboration and upgrading the entire value chain.

Outstanding Individual Contribution Award

William Li, CEO of SED Initta, received the “Outstanding Individual Contribution Award” for his exceptional leadership and achievements in 2024. From breaking through academic theories to implementing technical innovations, and from strategic planning to front-line empowerment, he has led the company to redefine industry standards and become a key driver in the digital and intelligent transformation of the retail sector.

Innovative Product Award

The Apollo Series Desktop POS Terminal earned SED Initta the “Innovative Product Award” thanks to its cutting-edge design and superior performance. Featuring an all-metal body as thin as 7mm, a space-saving foldable structure, an 87% screen-to-body ratio with narrow bezels, multi-angle adjustable dual hinges, and a fanless design for quiet and dust-resistant operation — the Apollo series has been widely praised since its launch.

This triple recognition reflects the industry’s full acknowledgment of SED Initta's technical depth, product innovation, and ecosystem-building capabilities.

Looking ahead, SED Initta will continue to leverage AI as a core engine, deepen the integration of technology and retail scenarios, help retailers achieve cross-channel efficiency gains and end-to-end upgrades, and work with partners to shape a smarter, more connected future for retail.